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What really is a Google Algorithm? 

Google’s algorithms are a sophisticated system that retrieves data from its search index in real time and returns the most relevant results for a query. To present webpages rated by relevance on its search engine results pages, the search engine employs a combination of algorithms and several ranking metrics (SERPs)

Google Updates:

  • Panda: Introduced in 2011. This algorithm focused on improving quality and user experience.
  • Penguin: Penguin was first Introduced in 2012. Also known as the web spam algorithm and its focus was on improving link building. 
  • Hummingbird: Hummingbird was first introduced in 2013. In this update Google introduced conversational/human search. 
  • Pigeon: Pigeon was first Introduced in 2014, its purpose was to enhance local search.
  • Rank Brain: Rank Brain was first Introduced in 2015. This algorithm introduced machine learning.  
  • Mobilegeddon: Mobilegeddon was first Introduced in 2016. After this update, mobile friendly websites were ranked better. 
  • Fred: Fred was first Introduced in 2017, its purpose was to control aggressive ad placement/low quality ads.
  • BERT: Bert was first Introduced in 2019, its purpose was to better understand the search queries and results.

What is BERT? 

“BERT and his coworkers push the envelope in 11 nlp applications.” Linguists will dispute for hours over what portion of speech a single word belongs to, so even beating human understanding is possible.

But what if a page’s emphasis isn’t really strong? Even people may occasionally ask, “What’s your point?” when they hear something.

And pronouns have been a source of contention in the past, but BERT can assist. Context is improved thanks to BERT’s bidirectional nature.

We still have a lot of work to do since we need to emphasise significance, use clear frameworks, assist in the conversion of unstructured data to semistructured data, and use signals on content light pages (e.g. picture heavy but not word heavy eCommerce pages) utilising internal linking.”

Google has revealed another big core algorithm upgrade, which may or may not be the final one of 2021. “As part of our usual work to enhance results, we’ve deployed a spam update to our systems,” Google said on Twitter. The spam upgrade for November 2021 should be fully applied within a week. For the greatest results, our most recent search strategies are strongly advised and encouraged for websites..

November 2021: Spam Update

The November Spam Update has started to roll out, according to Google. The Spam update, like the other Google updates, aims to improve the quality of search results by removing websites that the algorithms deem spammy. The distribution of the new algorithm change will take a week, and it’s probable that certain websites could experience ranking variations during and after the rollout.

The websites using organic techniques aka White Hat SEO Techniques are not needed to be  concerned about anything as this latest update is more likely going to be beneficial for them than causes damage to their ranking or rating. Sites that employ SEO strategies that Google considers spammy may see their rankings plummet.

Regardless of the fact that the upgrade appears to have had such a big impact on a few websites, Google maintains their position. It’s just another upgrade, they say, with a focus on website rankings.

Checklist regarding the content:

  • Is your content authentic and distinctive enough to stand out?
  • Is the content on the page actually valuable to the users?
  • Have you done any in-depth study and analysis?
  • The titles have to be appropriate and relevant to the subject matter and must not be deceptive or misleading
  • It has to follow the updated styling rules, does it have the correct spelling? Does it follow standard grammar? Is it easily understandable? 
  • Is it syndicated to a number of different websites?
  • Do you have too many pop-ups or advertising in your content, making it difficult for the consumer to read?

What Should You Do If Google Releases a Core Update?

A broad core update does not imply that your website is broken. If you notice a drop in ranks, it’s a sign that your content needs to be modified. Before you do anything further, refresh the content and don’t panic; nothing is irreversible as long as you aren’t using blackhat SEO techniques.

Are you considering how to effectively optimize your website to protect it from such updates? The only way to get or keep top rankings is to provide the best possible fulfilment of Google’s users’ intent. That is, in fact, an important aspect to remember. Users are not yours; they belong to Google. And Google gives them a lot of value. They care so much about their users that they’re constantly modifying their algorithms and “changing their engine” to better serve them.

Wrapping Up

So, if you want to survive Google Core Updates, or indeed any update for that matter, you must take good care of the visitors that Google has entrusted to you. Take better care than your competition. And with more attention to detail than Google can provide with a featured snippet. If you follow these steps, you will be able to withstand any future Core Updates Google introduces.

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