The Ultimate Guide to TikTok Analytics

TikTok has evolved as one of the most valuable platforms in the dynamic world of social media, allowing businesses to communicate with their audience in an entertaining and engaging way. High-quality content, engagement with the audience, and following trends are the three most important strategies for driving success using the TikTok platform. However, the question is how you will measure success on a platform like TikTok, where engagement has many metrics like likes, comments, views, shares, etc. TikTok analytics is the tool that helps you measure the success of your TikTok accounts and get ahead of your competitors by using the right strategies at the correct time. It allows you to evaluate success using weekly and monthly growth, number of likes, views, comments, increase in followers, video play time, and even information about your followers and audience. In this blog, we will delve into the details of TikTok analytics and its metrics. 

What is TikTok Analytics?

TikTok analytics is a tool that gives you insights about the important data related to the engagement on your profile, basically the performance of your content. It not only includes the number of views, likes, comments, and shares of the video but also the overall engagement of your profile in the form of an increase or decrease in followers, hashtag reach, etc. This can help you find how your users are interacting with your content, which videos are performing the best, which ones are performing worst, and the best time to post content for maximum engagement. Besides that, the information about your followers, like their demographics, location, and when they are most active, can help you craft better strategies to cater to them. These metrics give you a clear answer to whether your marketing efforts are going in the right direction and are paying off well or not. However, if you feel your efforts are not paying off well and your account requires a quick boost, you can even buy TikTok likes from some authentic company and skyrocket your engagement in less time. 

How to get Access to Analytics?

When you create a TikTok account, it’s a general regular account. If you are a creator or a brand who wants to get access to analytics, you have to convert it into a pro account. Migration from a regular account to a pro account is completely free and straightforward. A pro account is like a creator’s account that gives you access to the performance of the content and the demographics of your audience. To convert your account, follow the steps below and set up your profile:

• Visit your profile page and click on the three dots in the top right corner
• Click on the privacy and settings tab
• Select “Manage my account”
• Tap on Switch to Pro Account
• You will get two options – Creator and Business
• Choose the one that describes your business and content
• Choose your industry and fill in the other details
• Click on Done, and your account will convert to a pro account

How to Get Started with Analytics?

You can access analytics via both mobile and desktop. Here’s how you can get started with analytics through both devices:

On Mobile

• Go to your profile
• Click on the three dots present in the top right corner
• Open the settings and privacy tab 
• Click on the Account Section and finally select Analytics

On Web

• Login to your TikTok account by visiting TikTok.com
• Hover on your profile picture; a small popup will appear
• Select view analytics

However, remember that TikTok won’t show you any data initially. It will take 7 days to access the engagement on your account and gather the data related to your content performance. 

TikTok Insights and Metrics to Monitor

There are 4 main TikTok analytics categories – Account Overview, Content, Followers and Live. Check out each one in detail:

Overview

In the Overview tab, you will see TikTok analytics of a specific time period like the last 7 days, one month, etc., or you can even set a custom range. This section basically gives information about the overall profile and its performance for the selected time range. This section includes-

• Video Views
• Profile Views
• Follower Count
• Likes
• Comments
• Shares
• Followers
• Content

Content Analytics

This tab shows more specific and in-depth information about your content. It shows the insights of each post separately, including its likes, views, comments, and shares. This tab even tells you about your most viewed video in the selected time frame, the trending content, and much more. Have a look at what this particular section includes:

• Total Video Views
• Total Likes, Comments and Shares
• Watched Full Video
• Reached Audience
• Trending Videos
• Video Views by Section
• Video views by region
• Average Watch Time
• Total Play Time

Follower Analytics

The follower tab gives you access to important information about your audience demographics. This information helps you understand the tastes and preferences of your target audience and generate material that appeals to them. This section includes demographics and information like:

• Total Followers
• Gender
• Location of your Audience
• When they are most active
• With which type of content they interact most 
• Growth Rate
• Age demographics
• Followers Activities
• Sound your followers listen most

LIVE Analytics

TikTok analytics even give you insights into your live videos and streaming sessions you host on TikTok. The information is for the last 28 days or the last week. It basically helps you know how much the audience joins the live session and compares it with your engagement in order to make a comparison. Besides that, you can also get information about what kind of topics you got the highest viewership and engagement during the live sessions. This will help you refine your strategies for live streaming and capture a larger audience. Live Analytics includes:

• Total Views
• Total Time
• Top Viewer Count
• New Followers
• Unique Viewers
• Viewer Ranking
• Gifts and Diamonds

Conclusion

Understanding TikTok analytics is crucial to measuring the success of your TikTok strategies and content. Without analytics, you just post content on TikTok without even having an idea of whether it is performing well or not. Analytics gives you an idea of what type of content is resonating most with your audience and performing the best. This helps you craft more similar content, thus bringing success to your TikTok profile. Moreover, the information about when your target audiences are active helps you post at the most ideal time and increases the chances of getting high engagement.